03 Sep 2019

Best practices for creating high-quality SEO content

SEO (search engine optimization) is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as ‘organic’) search engine results. To understand SEO, you need to understand the objective of search engines: providing the most relevant and accurate search results to its users. They continuously analyze and index online content to determine which content is most likely to answer a certain query and, consequently, gets ranked higher.

How search engines work:

  1. Crawling: search engine ‘spiders’ discover and visit webpages
  2. Indexing: adding data to the search index and cataloging all available content
  3. Ranking: ordering the content based on how well it matches a search query 
marqom seo sem service

SEO is important for everyone. You’ve probably invested quite a bit of money and time in the development of your website. Whether you sell a product, a service or provide knowledge or information, you want people to buy or read what you’ve got to offer. But how do you attract more visitors to your site and get them interested enough to dwell or make a purchase? When you market the unique value of your site and make your site friendly to search engines, it’s important that you include SEO.

Understanding your audience’s problems and needs

SEO is all about understanding what people search for online, the answers they seek, the words they use, and the sort of content they like to consume. These insights allow you to connect to the people who are searching online for the solutions you offer. 

The importance of high-quality content

A good SEO strategy doesn’t just include carrying out a weekly or monthly ranking analysis. It means that whatever and whenever you publish content, you make very clear whom you write for and why. That’s why high-quality content is so important. You can’t publish lousy content and hope that a good SEO strategy will make up for it. The solution of good SEO is first of all in useful, authentic content. 

So, one side of the SEO coin is knowing your audience’s intent and creating content that answers their queries. The other side is delivering the content in a way search engine crawlers can find and understand it. This quick guide teaches you how to do both.

blog content marketing communications

Creating SEO friendly content

high quality SEO content

List of the most important SEO Ranking Factors:

Technical SEO

User Experience

Online presence

More information

Whether you want to know just the basics or in-depth expert information about SEO, you can find it on the internet. If you’re looking for more in-depth information, there are plenty of free tutorials and guides. We’ve selected some informative pages that will help you understand more about SEO:

Need more help with your SEO strategy or creating great content? Have a look at our services and give us a call, we’d love to work with you!

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