Content marketing

Our content marketing strategy service will guide you towards creating engaging and meaningful content that attracts your key target audience. There’s a lot of prep work in your content marketing strategy before you actually post a piece of content. We design a strategy for creating and maintaining informative and engaging content, and help you develop an extensive content calendar. Google’s purpose is to offer the highest quality content to its users, and this shapes their search algorithms.

We aim to enable you in publishing high-quality content that conveys the right message for your audience. Without considering what content you post, and where and why you do it, you may not be fulfilling your online marketing potential. We design a tailor-made content strategy that allows you to distribute the right message to the right audience, at the right time, via the right channel.

Our content strategy services provide the roadmap to ongoing successful content marketing.

• STORY Clarifying your brand story. We always embed storytelling into content marketing, because customers connect with businesses when they identify with their stories. Your company’s brand story is key to the success of your core business.
• UVP Defining your Unique Value Proposition (UVP). Explaining in the simplest and clearest terms possible, the value of your product and the benefits you provide to customers.
• KPI Establish your key performance indicators (KPIs); what do you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and different aspects of digital marketing like email marketing and social media metrics.
• AUDIT assessing your current position, logging your content, identifying success and gaps.
• AUDIENCE Identifying your audience and building personas.
• CHANNEL Selecting the communications channels most important to your business.
• TYPE Determining your content marketing mix; what type of content do you need to publish; blogs, social media posts, emails, advertisements, brochures or video?
• MESSAGE Each piece of content should target a specific group or persona and inspire them to take a particular action.
• RESOURCES Who’s responsible for content production? What (digital) tools and resources do you need? What’s your content workflow?
• PLAN Create a content calendar to schedule which message should be posted where and when.
• IMPLEMENT: Create, distribute and market your content. If you need help to create and spread your content, we’re here to help you with that!
• RESULTS Assess the success of your content marketing strategy; return to the KPIs and see whether you’re hitting your targets.