Corporate videos or video graphics can be an excellent part of your campaign or employer branding. We collaborate with media agency partners that create amazing videos (including VR and AR video). Conveying your message through moving images like video is a powerful marketing tool to grab attention and drive engagement. Videos have an ability unlike any other content type to create an emotional response. Consumers prefer to watch a video about a product rather than read about it.
A corporate video is worth your investment
We co-create videos that enhance your search engine optimization (SEO) and improve your online visibility. If your company has a great quality video that entertains, educates or tells an interesting story, people will want to share it. Posts with videos receive more likes and are shared 3 times more often than text posts. Also, they attract much more traffic and links than posts without video. That’s worth the investment. So if you haven’t got a corporate video yet, contact us to see how we can develop an amazing video that your audience will want to share.
Recruitment videos are a great tool to showcase your organization, brand and company culture. It gives people a clearer view into life at your company, which will help them to decide whether they fit in. Job vacancies on job boards and in mainstream media are often long, boring texts. Distinguish your company by presenting your vacancies in a recruitment video. You think a picture is worth a thousand words? Well, video is worth more than a million.
Why you need a recruitment video:
More engagement: videos are viewed much more often and shared (3x) more often than other (text) messages.
Powerful message: moving images are the best way to convey your message efficiently and concisely.
Storytelling: it’s the most powerful way to tell your brand’s story and evoke emotions.
Employer branding: promote your organization as a great place to work, with a healthy company culture, strong brand, and diverse workforce. Highlight employees from all levels of your organization and make (future) employees proud to work here.
Showcase your organization: in one message, you can showcase your brand, company culture, vision/mission and the diversity of your workforce. As a result, you offer the applicant a clear view into life at your organization, which will help them gain trust, be inspired and decide whether or not it’s a match.
Successful recruitment: video is an effective way to attract and recruit key talent, as it can represent the full picture of what a future employee will encounter in your organization. Consequently, it’s the start of an effective recruitment and selection campaign which helps you find the right candidate!
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